Over the years I’ve helped many sole traders establish how to make social media marketing work for them. What they need is a strategy that will be effective, but also won’t take too much time. After all, they wear many hats; service provider/manufacturer, book keeper, cleaner, tea maker, sales person and more! As part…
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What do you think of the latest Twitter updates? I use Hootsuite for most of my Twitter activities, so I only noticed these today… If when typing a tweet you exceed the 140 character limit, Twitter now hi-lite this text in red. This is a bit more obvious that the character countdown, so I likey.…
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If they have oodles more than you, but you’re quite happy with the job you’re doing, then maybe their followers aren’t quite the Holy Grail you’ve assumed… Websites such as www.fiverr.com can be great for getting the odd job done at a great price – $5, since you asked so nicely – but they also…
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If you’re selling to the general public, Twitter can be a great way to connect with your target audience. First of all, you need to know who your target market is and also give some thought as to how they phrase their tweets So, if you’re a catering company and you want to increase the…
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People often ask me this, and the answer is simple. Yes, you want to broadcast some messages relevant to your product or service, as this will increase your search engine rankings, but you need to mix it in with some run of the mill chitter chatter too. It’s called social media, so it’s important we…
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Account hacking on Twitter seems to be rife at the moment, and has been for some time. People often ask me what they should do if this happens to them, so here are my suggestions… 1/ Log-on to Twitter and change your password. Try to make this password as difficult to guess as possible –…
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I’ve just been doing some research for a talk I’m giving in a couple of weeks time, and I came accross a blog post dating back to 2008 from Chris Brogan. I was surprised at how relevant it still is, so, bar a few points that I think we’ve moved on from now, I’m going…
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I’m talking about closing the sale of course. No smut on my blog! If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.…
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I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when…
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People often ask me why anyone would hire a Social Media Manager, when they could do it themselves. Running a good, effective, interesting social media campaign isn’t rocket science, but there is more to it than setting up a profile and putting out the odd advertisement tweet. To do it properly takes time, imagination, research…
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