One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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I’ve just been doing some research for a talk I’m giving in a couple of weeks time, and I came accross a blog post dating back to 2008 from Chris Brogan. I was surprised at how relevant it still is, so, bar a few points that I think we’ve moved on from now, I’m going…
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I was interested to read an article in The New Scientist, last week, which recognised how hard it is to accurately predict reliable weather forecasts, and reported on a new weather test which is going to be run by the BBC. More can be read on the weather club website The weather affects us all to…
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Someone told me today, that in the Vietnam War, it took over 500 bullets to kill one enemy combatant, but for snipers, the average is 1.3. I guess, one major factor between the two, is the amount of training that a sniper would get. This training in the military, I think can be compared to…
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People often ask me why anyone would hire a Social Media Manager, when they could do it themselves. Running a good, effective, interesting social media campaign isn’t rocket science, but there is more to it than setting up a profile and putting out the odd advertisement tweet. To do it properly takes time, imagination, research…
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I grew up in the 70’s and 80’s. When I was 14, my brother bought a hand held CB radio and I was instantly hooked! I quickly progressed to a more powerful radio and spent hours and hours chatting to my friends and making new ones. On several occasions I remember chatting to people late…
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One of the questions I get asked all the time is, does social media really work? Can it bring me new customers and more business? The answer, for the majority of businesses in the UK (there will always be a few exceptions!) is undoubtedly YES! However, I heard a great story just the other day…
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For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very…
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