You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours. It’s a shocking…
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One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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I’m talking about closing the sale of course. No smut on my blog! If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.…
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Social Media Marketing is a very hot topic, and marketing professionals believe it’s here to stay. Platforms such as Facebook, Twitter, LinkedIn and You Tube, amongst others, are utilised by hundreds of millions of people every day and numbers are growing continually, making this a potential online marketing paradise. But for many business owners, this very…
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Following on from my previous LinkedIn Blog, I wanted to add a very simple strategy for making the most of every opportunity. I often get people requesting to add me to their network, even though I don’t know them from Adam. In the interest of building my network, I usually agree. I have to admit that, for a…
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LinkedIn has made cold calling a thing of the past for many of us – at least it should have. Unfortunately I suspect many people build their connections and then… well, nothing. LinkedIn is about as useful as a chocolate teapot if you only connect with people you already know – OK, maybe not a…
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On an aeroplane you’re told that if the oxygen masks come down, you should put your own on before your children’s. As a parent, I know I’d find that extremely difficult, but I can see why it’s the right thing to do. So why is it that I find it so hard to put my…
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I’m a busy lady, two children, one of which isn’t in full time school yet, numerous clubs and activites to get the children to, my Social Media business and all the usual house workey things like keeping an available stock of clean clothes and cooking proper meals for the family (yes my children do eat…
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I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when…
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