I’m just going through my Facebook friends list and I’m surprised how many of my self employed friends (who have Facebook business pages) are not linking to them. The image above is a screen shot from my personal Facebook profile. On Facebook, if you click on either of my company names, you would be taken…
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If you have a Facebook Page for your business, you’re probably constantly trying to increase the number of people who see your Facebook updates. There are several ways to do this. Create awesome content so that people comment, like and share your posts Ask lots of questions; you’ll find that people want to give you…
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Have you ever considered how burglars could be harvesting the information you post on Facebook? This is relevant to both Personal Profiles as well as Business Pages, particularly if you work from home. Your Facebook Page is public and if you announce that you’re going on holiday for 2 weeks, how difficult would it be…
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Over the years I’ve helped many sole traders establish how to make social media marketing work for them. What they need is a strategy that will be effective, but also won’t take too much time. After all, they wear many hats; service provider/manufacturer, book keeper, cleaner, tea maker, sales person and more! As part…
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As Facebook Graph Search is gradually being rolled out, now is probably a good time to have a look at your privacy settings and ensure you’re comfortable with who can see your posts, pictures and personal information. This infographic, courtesy of Marketo, shows how to customize your privacy settings in order to control who sees…
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I like this new development from Facebook! Rolling out in the US as I write, is the Facebook Card, which is a gift card, but, as we’ve come to expect from Facebook it has a little extra pizazz. Through Facebook, you’ll be able to decide on the retailer and the value and then complete the…
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You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours. It’s a shocking…
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If you thought once you’d Liked a Facebook Page you’d be seeing all its status updates, think again… Facebook determines what to send to your newsfeed based on how often you visit a particular page and how often you interact with it – so if you don’t visit a page often, and when you do,…
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One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general. Let’s press the pause button and consider … – Your business goals – How will social media help you achieve them? – What does success look…
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