I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general. Let’s press the pause button and consider … – Your business goals – How will social media help you achieve them? – What does success look…
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People often ask me this, and the answer is simple. Yes, you want to broadcast some messages relevant to your product or service, as this will increase your search engine rankings, but you need to mix it in with some run of the mill chitter chatter too. It’s called social media, so it’s important we…
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I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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Here’s a really cool infographic on social media demographics. There’s data for Facebook, Twitter, Google+, Pinterest, Linkedin, Reddit and digg, so make sure you keep this information in mind when you’re creating your social media strategies.
Creating regular blog posts can be challenging when there are so many other jobs that we also need to do. I write blogs for clients and I keep on top of those – after all, if I don’t, I won’t have that client for very long – but keeping my own blog updated… well, that’s more difficult. If I…
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Account hacking on Twitter seems to be rife at the moment, and has been for some time. People often ask me what they should do if this happens to them, so here are my suggestions… 1/ Log-on to Twitter and change your password. Try to make this password as difficult to guess as possible –…
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I’ve just been doing some research for a talk I’m giving in a couple of weeks time, and I came accross a blog post dating back to 2008 from Chris Brogan. I was surprised at how relevant it still is, so, bar a few points that I think we’ve moved on from now, I’m going…
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It’s a pretty obvious statement, isn’t it? Have you ever even heard of someone trying to saw sawdust? I guess not… The wood has already been sawed, the sawdust is the result. You can only work with the result and no amount of wishing or worrying is going to bring that wood back, so you can…
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I’m talking about closing the sale of course. No smut on my blog! If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.…
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It’s that time of year when I really feel the need to plan. Are you the same? I love making new year resolutions and I’m world class at failing to achieve most of them. But just that act of attempting them, brings you closer to your goal. What’s that saying “If you aim for the…
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