Author: Lesley Whiteman

Are you one of the 13 million?

As Facebook Graph Search is gradually being rolled out, now is probably a good time to have a look at your privacy settings and ensure you’re comfortable with who can see your posts, pictures and personal information. This infographic, courtesy of Marketo, shows how to customize your privacy settings in order to control who sees…
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Psst…did you forget what day it is? It’s VALENTINE’S DAY!

OK, this is my blog and I reserve the right to go “off subject” whenever I feel the urge! Today, I’m feeling it… Let me start by wishing you a Happy Valentine’s Day. Now, for some of you, this may come as a shock. I don’t know why, unlike Easter, Valentine’s Day is on the…
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Facebook Card – the new giftcard brought to you by Facebook

I like this new development from Facebook! Rolling out in the US as I write, is the Facebook Card, which is a gift card, but, as we’ve come to expect from Facebook it has a little extra pizazz. Through Facebook, you’ll be able to decide on the retailer and the value and then complete the…
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Latest Twitter updates

What do you think of the latest Twitter updates? I use Hootsuite for most of my Twitter activities, so I only noticed these today… If when typing a tweet you exceed the 140 character limit, Twitter now hi-lite this text in red. This is a bit more obvious that the character countdown, so I likey.…
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How many Twitter followers does your biggest competitor have?

If they have oodles more than you, but you’re quite happy with the job you’re doing, then maybe their followers aren’t quite the Holy Grail you’ve assumed… Websites such as www.fiverr.com can be great for getting the odd job done at a great price – $5, since you asked so nicely – but they also…
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Lesley Whiteman Social Media Is Now A HootSuite Pro Solution Partner

Lesley Whiteman Social Media is proud to announce that we are now a HootSuite Pro Solution Partner. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of…
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Facebook EdgeRank and How to Improve The Reach of Your Facebook Page

You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours. It’s a shocking…
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How to change what Facebook Status Updates display in your Newsfeed

If you thought once you’d Liked a Facebook Page you’d be seeing all its status updates, think again… Facebook determines what to send to your newsfeed based on how often you visit a particular page and how often you interact with it – so if you don’t visit a page often, and when you do,…
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How to Target your Prospects on Twitter

If you’re selling to the general public, Twitter can be a great way to connect with your target audience. First of all, you need to know who your target market is and also give some thought as to how they phrase their tweets So, if you’re a catering company and you want to increase the…
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How to Make Posts by Others on your Facebook Timeline for Business More Visible?

One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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